The trickle-up theory suggests that fashion trends originate from which group?

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Prepare for your Fashion Merchandising Test. Use flashcards and multiple choice questions with detailed hints and explanations. Excel on your exam!

The trickle-up theory posits that fashion trends often emerge from lower-income groups or subcultures rather than from the top tier of the social or economic spectrum. This theory highlights how styles can originate in communities where individuals may be more experimental or expressive with their clothing choices, often reflecting personal identity, cultural influences, or functional needs.

As these grassroots styles gain popularity, they can be adopted by larger fashion markets, influencing designers and higher-income consumers. This shift in perspective contrasts with more traditional theories where trends are believed to start with high-income individuals or fashion elites and then trickle down to the masses. By focusing on how lower-income groups can drive trends, the trickle-up theory emphasizes the democratic nature of fashion and the influence of grassroots creativity.

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