What are the benefits of cross-merchandising?

The chosen answer highlights a key advantage of cross-merchandising, which is the ability to encourage additional purchases and enhance the overall shopping experience for customers. Cross-merchandising involves strategically placing related products together to inspire customers to buy complementary items, thereby increasing the average transaction value. For instance, displaying a stylish dress alongside accessories, shoes, and outerwear can motivate a shopper to purchase the entire look rather than just one item.

This approach also improves the customer shopping experience by making it easier for them to envision complete outfits or setups, fostering creativity and convenience. Customers often appreciate when they find curated items that fit well together, which can lead to not just increased sales but also customer satisfaction and loyalty.

The other options do not capture the full scope of benefits that cross-merchandising provides. While inventory management and customer service play important roles in retail, they are not the primary focus of cross-merchandising strategies. Additionally, focusing solely on clearance sales does not align with the broader objectives of cross-merchandising, which is about enhancing product synergy and driving sales throughout the store, not just with discounted items.