What characterizes a decided customer?

A decided customer is characterized by their clear understanding of what they want and the motivations behind their choices. This level of certainty typically arises from having conducted sufficient research or from having previous experiences with similar products. Such customers can easily articulate their preferences and requirements, making the purchasing process smoother and more straightforward.

In contrast, other characteristics do not align with the profile of a decided customer. For instance, hesitating to purchase a product indicates uncertainty and indecisiveness, which are antithetical to being a decided customer. Similarly, being influenced by external factors suggests a lack of personal resolve, as this type of customer would typically base their decisions on their own needs and preferences rather than second-hand influences. Lastly, a focus on price over quality might describe a different kind of customer who prioritizes cost efficiency over specific product features or brand loyalty, whereas a decided customer usually has a clear vision of what they value most in their purchase, whether that's quality, brand reputation, or specific attributes of the product.