What is the purpose of fashion promotion that makes products appealing to customers entering a store?

The primary purpose of fashion promotion that makes products appealing to customers entering a store is rooted in visual merchandising. This technique involves the strategic presentation of products through effective store layout, display design, and product placement.

Visual merchandising aims to create an inviting and engaging shopping environment, capturing the attention of potential customers and enticing them to explore the merchandise. This can include using attractive displays, signage, lighting, and color schemes that reflect the brand's identity and aesthetic. By appealing to the senses and emotions, visual merchandising enhances the overall shopping experience and helps to convey brand messaging effectively, ultimately leading to increased sales and customer loyalty.

Other options such as public relations, personal selling, and press kits serve different roles within fashion promotion. Public relations focuses on managing the brand's image and media relationships, while personal selling involves direct interaction between sales associates and customers. Press kits are tools used to share press information and engage media rather than to attract customers in-store. Consequently, while these options are essential components of promotional strategies, they do not directly address the immediate appeal of products within the retail environment as visual merchandising does.