What kind of motive drives a customer to consistently support a particular business or service?

The motive that drives a customer to consistently support a particular business or service is known as the patronage buying motive. This type of motive is fundamentally about loyalty and preference. Customers who exhibit a patronage buying motive develop a sense of allegiance to a brand or business, often due to positive previous experiences, emotional connections, or a feeling of belonging. This loyalty can be cultivated through various factors such as quality of products, customer service, brand reputation, and the overall experience associated with the business.

In contrast, emotional buying motives refer to decisions driven by feelings, such as love or joy, which may not lead to consistent support. Rational buying motives focus on practical and logical considerations, like price and quality, rather than ongoing loyalty or consistent patronage. The term ‘objection’ is not relevant in this context, as it typically refers to an argument against a product or service, rather than a motive for continued support. Understanding these distinctions helps clarify why the patronage buying motive is key to customer loyalty and retention for a business.