What term describes a situation where fashion becomes redundant due to market saturation?

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Prepare for your Fashion Merchandising Test. Use flashcards and multiple choice questions with detailed hints and explanations. Excel on your exam!

The situation where fashion becomes redundant due to market saturation is best described by the term "Fashion Obsolescence." This concept refers to the point at which a fashion product or trend loses its appeal and relevance in the marketplace, often because it has been widely adopted or overproduced. When consumers are inundated with the same styles and designs, the initial excitement and demand diminish, leading to a decline in sales and interest.

Fashion obsolescence can also occur due to changes in consumer preferences, technological advancements, or the emergence of new trends. As the market becomes saturated with a particular fashion item, it can lead to a scenario where consumers move on to new styles, rendering the previous fashion items outdated or unwanted. Understanding this concept is crucial for retailers and designers as it helps them anticipate market trends and manage inventory effectively, ensuring that they remain responsive to consumer demands and avoid excessive stock of obsolete items.

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