What type of distribution model is demonstrated by Tiffany's jewelry being available only in its own stores?

The distribution model demonstrated by Tiffany's jewelry being available only in its own stores is classified as exclusive distribution. Exclusive distribution refers to a strategy where a manufacturer or brand restricts the availability of its products to a limited number of select retailers or its own outlets. This strategy allows brands to maintain a high level of control over their image, pricing, and customer experience.

By limiting the sales of its jewelry to its own stores, Tiffany's ensures that its brand prestige is upheld, as customers associate the brand with luxury and exclusivity. This approach also helps to create a unique shopping environment that aligns with the brand's identity, enhancing customer loyalty and brand perception.

Other distribution models, such as intensive distribution, involve placing products in as many outlets as possible, which is not applicable in this case. Selective distribution allows products to be sold through a few selected retailers that meet certain criteria, but it does not offer the same level of exclusivity as Tiffany's approach. Direct distribution would imply selling directly to consumers without intermediaries, but in Tiffany's case, the focus is on controlling the selling environment through company-owned stores.