Which buying motive is associated with a customer's loyalty to a brand or store?

The buying motive that is associated with a customer's loyalty to a brand or store is the patronage buying motive. This motive reflects a consumer's preference for a specific store or brand, often resulting from a positive experience, quality products, or customer service that fosters a sense of loyalty. When customers consistently choose the same brand or retailer over time, it indicates a deeper connection that goes beyond mere product choice; it signifies trust and satisfaction.

Patronage motives can stem from various factors, including familiar branding, consistent product quality, and loyalty programs, all of which encourage customers to return and make repeat purchases. This type of loyalty is critical in retaining customers and building a strong brand identity in a competitive marketplace.

The other options focus on different aspects of consumer behavior. Emotional buying motives relate to feelings and personal attachment to products but don't necessarily indicate brand loyalty. Objection typically pertains to hesitations or negatives perceived by customers during the buying process, while suggestion selling refers to promoting additional products to a customer, unrelated to their loyalty to a specific brand or store.