Which of the following is NOT a source of internal information?

The correct answer is that fashion forecasters do not qualify as a source of internal information. Internal information refers to data and insights generated from within an organization itself. Sales reports, employee feedback, and inventory records are all examples of internal sources, as they derive from the company’s own operations and interactions.

Sales reports provide insight into purchasing trends and consumer preferences based on the organization’s own sales activities. Employee feedback reflects the thoughts and experiences of the people working within the company, which can inform decision-making and improvements in various areas. Inventory records detail the stock levels, sales rates, and product performance of items that the business manages directly.

In contrast, fashion forecasters are external sources that analyze and predict trends based on broader market research, societal influences, and emerging styles. They do not generate information from within the organization but rather provide insights that can help an organization anticipate trends and adapt its strategies accordingly.